led the visual direction and end-to-end creative execution for Pratishtha, a two-week college festival, across two consecutive years with distinct themes and campaign systems. managed a 10–12 member design team, delivering multi-format assets across digital, print and on-ground experiences.
for Pratishtha 2025, the creative direction was inspired by Mumbai’s cultural identity, assigning each sub-fest a distinct city-inspired visual world. Kala Ghoda for Yuva (youth gathering), BSE for Aurum (technical fest), Wankhede Stadium for Olympus (sports fest), and Bollywood for Verve (cultural fest). built on vibrant, high-energy campaign system with bold typography, dynamic layouts, and a color palette designed to resonate with a large student audience across digital and on-ground experiences.
